One Good Smoke Merits One Good Drink

PickSticks cabinets are built around a simple idea: a premium cigar deserves a premium drink in the same place, at the same time.  That is why we place our cabinets in select liquor stores.

Your customers already trust your store for quality and selection. The cabinet extends that trust into cigars and thoughtful pairings.  But the opportunity goes beyond a single sale.

Cigar smokers are creatures of habit.  When they find a place that consistently provides a good experience, they tend to return to it.  And every cigar purchase is an opportunity for another bottle.

When someone chooses a premium cigar, they are not simply buying tobacco. More often, they are planning an hour.  And a good hour usually includes a good drink.

That makes premium cigar smokers different from the average shopper.  They tend to appreciate craftsmanship. They tend to trade up for quality. They are often curious about small-batch and artisan producers. And they frequently reach for a better bottle than they originally intended.

The pairing recommendations at our cabinets are designed to encourage exactly that behavior.  The right pairing turns a cigar purchase into an occasion.

It invites the customer to explore a new Single Malt, an Armagnac they have never tried, or a bottle they may have otherwise walked past.

Over time, something more valuable begins to happen.  Your store becomes the place they think of when they want a cigar.  And because a good cigar often deserves a good drink, it also becomes the place they think of for tonight's bottle.

That habit is powerful.  The value is in becoming part of the customer's routine.

PickSticks pairing recommendations are designed to be discovered in your store, not online. They create memorable experiences that customers want to repeat and give them another reason to return to your shelves.

one good cigar, one good drink, one good hour